EU probes Google’s ad tech business

Another day, another antitrust investigation into Google’s ad tech business. This time the probe was launched by the European Commission (the “Commission”), which has already fined Google three times for engaging in anticompetitive conduct. As readers of this blog are probably aware, Google’s practices in ad tech have captured considerable regulatory attention: the French Autorité … Continue reading EU probes Google’s ad tech business

CMA publishes commitments offered by Google with respect to its Privacy Sandbox proposals, seeks comments

Last Friday the UK Competition and Markets Authority (“CMA”) published a 93-page long notice of intention to accept commitments offered by Google in relation to its Privacy Sandbox proposals, inviting all interested parties to submit their observations. By way of reminder, the CMA launched an investigation back in January 2021 into Google’s removal of third-party … Continue reading CMA publishes commitments offered by Google with respect to its Privacy Sandbox proposals, seeks comments

Unpacking Google’s latest blog post on web tracking

Yesterday Google published a blog post regarding its approach to web tracking once third-party cookies are phased out in Chrome. The post was the talk of the day all over Twitter and the mainstream press, and certain commentators even suggested that Google has pledged to stop selling ads based on individual web browsing (a monumental … Continue reading Unpacking Google’s latest blog post on web tracking

CMA opens investigation into Google’s Privacy Sandbox browser changes

The Competition and Markets Authority has just announced it will investigate Google's decision to remove third-party cookies from its Chrome browser in early 2022 and replace them with a set of proposals known as the Privacy Sandbox (NB: Google has justified this decision on privacy). The investigation - under Chapter II of the Competition Act … Continue reading CMA opens investigation into Google’s Privacy Sandbox browser changes

New paper on Chrome and the Privacy Sandbox

In an earlier post discussing the fate of targeted advertising, I noted that much of the current debate centers around issues of competition and privacy, and the inevitable trade-offs between them. While personalized advertising promises benefits for publishers and advertisers (and in theory users that value relevant ads), it is under increasing pressure from privacy … Continue reading New paper on Chrome and the Privacy Sandbox

What should be the fate of targeted advertising?

In a video for The New York Times, computer scientist and philosopher Jaron Lanier described online advertising as “the little space in the middle” combining capitalism with the “socialist” concept that Internet content should be free. Now a multi-billion-dollar industry, online advertising is what funds free online content. It is also what has elevated Google … Continue reading What should be the fate of targeted advertising?