CMA opens investigation into Google’s Privacy Sandbox browser changes

The Competition and Markets Authority has just announced it will investigate Google's decision to remove third-party cookies from its Chrome browser in early 2022 and replace them with a set of proposals known as the Privacy Sandbox (NB: Google has justified this decision on privacy). The investigation - under Chapter II of the Competition Act … Continue reading CMA opens investigation into Google’s Privacy Sandbox browser changes

New paper on Chrome and the Privacy Sandbox

In an earlier post discussing the fate of targeted advertising, I noted that much of the current debate centers around issues of competition and privacy, and the inevitable trade-offs between them. While personalized advertising promises benefits for publishers and advertisers (and in theory users that value relevant ads), it is under increasing pressure from privacy … Continue reading New paper on Chrome and the Privacy Sandbox

What should be the fate of targeted advertising?

In a video for The New York Times, computer scientist and philosopher Jaron Lanier described online advertising as “the little space in the middle” combining capitalism with the “socialist” concept that Internet content should be free. Now a multi-billion-dollar industry, online advertising is what funds free online content. It is also what has elevated Google … Continue reading What should be the fate of targeted advertising?