In a video for The New York Times, computer scientist and philosopher Jaron Lanier described online advertising as “the little space in the middle” combining capitalism with the “socialist” concept that Internet content should be free. Now a multi-billion-dollar industry, online advertising is what funds free online content. It is also what has elevated Google … Continue reading What should be the fate of targeted advertising?
In an insightful article on AdExchanger, Allison Schiff notes that the ad industry is facing two interrelated "existential threats": government legislation (think of e.g., the GDPR or the CCPA) and policy changes coming from big tech (Google and Apple). But, contrary to what one might initially think, it is the platforms' changes that are the … Continue reading How tech platforms act as private regulators of privacy
It's the end of the cookie as we know it On 14 January 2020, Google broke the news that Chrome will phase out support for third-party cookies on Chrome within the next 2 years in order to "build a more private web" (official announcement here). The move is expected to have profound consequences for the … Continue reading Chrome to phase out third-party cookies