Unpacking Google’s latest blog post on web tracking

Yesterday Google published a blog post regarding its approach to web tracking once third-party cookies are phased out in Chrome. The post was the talk of the day all over Twitter and the mainstream press, and certain commentators even suggested that Google has pledged to stop selling ads based on individual web browsing (a monumental … Continue reading Unpacking Google’s latest blog post on web tracking

New paper on Chrome and the Privacy Sandbox

In an earlier post discussing the fate of targeted advertising, I noted that much of the current debate centers around issues of competition and privacy, and the inevitable trade-offs between them. While personalized advertising promises benefits for publishers and advertisers (and in theory users that value relevant ads), it is under increasing pressure from privacy … Continue reading New paper on Chrome and the Privacy Sandbox